Hello!
I am Vi.
Hello! I am Vi.
Dyrhólaey Peninsula, Faroe Islands. May 2023.
A Product Designer with 10+ years of experience in B2B SaaS start-ups and scale-ups. My design practice is grounded in HCI, visual communications design, and psychology.
I’m a natural systems-thinker and cross-functional collaborator who brings a pragmatic approach to design and product.
Currently exploring Artificial Intelligence at CallRail.
2024
CallRail
CallRail is a call tracking and marketing analytics platform that serves small-medium businesses and marketing agencies, with the mission to help all businesses market with confidence.
As the Lead Product Designer for the AI problem space, I am involved in defining and optimizing GPT and LLM results that apply horizontally across the application and customer journey.
Check out monthly updates on Medium as I document exploring this emerging space.
2022-2023
LogixBoard
I served as a Lead Product Designer on the Product Experience team at LogixBoard. I had the opportunity to design experiences for Bookings, Orders, and Inventory Management. The new offerings were launched in 2023.
In addition to product design and strategy, I helped implement a product development process that used collaboration, knowledge sharing, and outcome definition as the foundation for on-time, valuable feature delivery.
In the Wild: Bookings @ Freightwaves, Inventory Management Case Study
Experimental: 🔒Inventory Management 2.0 (Request Password)
2021-2022
OneTrust
As a Sr. Product Designer at OneTrust, a security and privacy intelligence platform, I worked on AI-powered solutions that help customers stay up-to-date with the ever-changing data privacy landscape.
In the Wild: OneTrust Policy Management
2021-2022
MobileTechRX
In a small company of ~15 employees, I held the title of Director of Product for a brief period, along with the responsibilities of a Lead Product Designer. In this role, I helped define the product lifecycle process that included working with an offshore team of developers, sales, and marketing efforts.
I worked closely with the CEO and CTO to define product vision, roadmaps, and launch plans.
In the Wild: MobilTechRX Reviews
2020
SAP Eureka
As a Researcher and Strategist, I had the opportunity to work with SAP Eureka to increase adoption and user engagement of their Claims Management System.
I was a part of a 4 people team and served as the primary researcher. We collaborated with the CPO, COO and the core product team through workshops and review sessions. We started with a broad, vague problem, eventually narrowing it down to practical and applicable solution- gamification.
I was responsible for conducting research and turning our findings into a manual for gamification.
The designs, prototypes and gamification manual were scheduled for release in 2021. Coverage for these was to be shared through a series of blog posts, the first of which is listed below.
In the Wild: SAP Medium post about Gamification, Release Announcement, 🔒Gamification Playbook eBook, 🔒Case Study (Request Password)
2018-2021
CareerPlug
My journey at CareerPlug began at a time when the company recognized the need to revisit its user experience and consider a brand overhaul. As a Senior Product Designer, I learned about the hiring and broader employment industry and created a design system + scalable collaborative product development process.
The new app experience called “Voyager” launched in 2020. I helped define a new brand identity and visual design to accompany Voyagers’ launch. I provided creative direction for photography, illustrations, and the company website seen today.
As the Manager of Product Experience, I grew the design team and helped construct product squads consisting of engineers and a designer.
In the Wild: Voyager @ HRTechSeries, CareerPlug + Molly Maid